Utility Zero Cotton Jeans
Utility Zero Cotton Jeans
Utility Zero Cotton Jeans
Utility Zero Cotton Jeans

Utility Zero Cotton Jeans

Regular price $119.00

The style is straight with patch pockets at front and large back pockets.

The fabric is a compact and dense 2/1 weave, combining light weight with durability.

The Utility Jeans are made from Zero Cotton fabric, entirely made from 100% wood fibers from FSC-certified forests in Europe. It's a 2/1 construction deriving from workwear, which makes it hard-wearing and compact. The indigo dye means that the jeans will be unique after wear, your every move will determine the wear pattern on your Utility jeans and depict your life. By time, wear and wash, the colour of the jeans will become lighter as the indigo dye on the surface goes away and the un-dyed core of the yarn becomes more visible. The Utility jeans will only become more beautiful with wear and the more you wear them, but less you wash it, the stronger your wear pattern and contrast will be!

In terms of washing at home, please consider them to ”be a jacket” and wash as rarely as you can. Not because the jeans can't take it, but because it does less harm to the planet and becomes more beautiful with age. Once you most wash it, use 40* C and make sure to AVOID SOFTENER. That's the only area where wood fibers differ from cotton, they become really soft with the use of softener. Once you take them out of the washing machine, hang to dry and you will see that they have slightly more of a paper touch to them, but that will go away by wear, don't worry!

The button used for the Utility jeans is also unique. We used a "new" technique which is thousands of years old, namely pure copper without any galvanization. We did this to make recycling and upcycling possible and also to save all the chemicals used in galvanization. Another added value is that the button will age with wear, each one individually and with your personal expression, all depending on how you wear your jacket. 

  • 1,75 kg of wood makes one pair of jeans
  • FSC-certified wood from European forests
  • Lenzing produces the fiber (Austria)
  • Isko makes the fabric (Turkey)
  • Cross Textiles makes the garment (Turkey)
  • Metalbottoni makes the buttons (Italy)

Cotton is one of the dirtiest fibers on the planet and we humans love to wear it. Compared to conventional cotton, the Utility Jeans save approx 7000 liters of water by using 100% wood fiber compared to regular cotton. Here are a few facts about cotton:

1) Irrigation to cotton fields kill entire eco-systems, most often by saltification and makes the risk of catastrophes greater in heavy rains. At reDEW, we believe that people would be a lot happier if they could drink the water, use it for growing food and to re-establish part of the eco-systems that have disappeared. The trees used for the  Zero Cotton Cake + reDEW Jacket aren't grown with irrigation and even if they were, they grow in areas where water is a commodity, not a matter of life or death. 

2) Pesticides are used heavily in cotton fields and directly put humans and animals health as well as entire water systems at risk. Cotton alone uses at least 16% of all pesticides on the planet, something which trees simply don't need. 

3) Fertilizers are used at great extent in cotton fields, but like pesticides, they rarely stay on the field but spread with water to lakes and rivers where, as an example, algae grow faster and oxygen levels fall which has severe effects on the entire eco-system.

Our Zero Cotton jeans are made from next gen wood fibers by Lenzing, sourced from sustainably grown, FSC-Certified forests in Europe, and woven by ISKO. Zero plastics, zero hazardous chemicals, zero fossil stones.

Zero Cotton Jeans feel and look like traditional jeans. Enjoy, wear, and wash them like your old jeans, just make sure to avoid fabric softener.